金沙集团1862(成色)品鉴股份公司-Chinese Certified Brand

COMPANY PROFILE


Focusing on laser radars used in intelligent perception, Shandong Free-Optics Technology Co., Ltd. is committed to the development and application of advanced technology of laser radar. 

After receiving RMB hundreds of millions of financing, relying on the progress of Weifang photoelectric industry, the production line was set up, and the annual output of laser radar exceeded one hundred thousand sets. The R&D center was established in Wuhan, and the marketing centers and offices were established in Beijing, Shanghai and Shenzhen. 

The partners cover intelligent fields such as transportation, logistics, service (robot) and security. The company strives to organize high-level R&D, production, sales and service teams to build the first laser radar industrial park with whole industrial chain in China, with a view to promoting the rapid development of emerging industries.



  • Localized Sales Network

  • 24h Service

  • Customized Service

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FOUNDER INTRODUCTION

CORPORATE CULTURE

  • Our Vision

    TO become a leader in the LASER RADAR industry

  • Our Mission

    Let people experience the convenience brought by science and technology to change the way of human life in the future

  • Our Values

    Innovate、Lead
    Cooperation、Win-Win

  • Our Slogan

    Perceive the world
    Lead the change

  • Our Quality Policy

    Elaborate design, quality manufacturing
    Sincere service, excellence

  • Our Work Beliefs

    Each does his own job, results oriented, efficiency first

  • Our Environmental Policy

    Comply with laws and regulations, safe production, energy saving and consumption reduction, prevention

  • Our Quality Policy

    Elaborate design, quality manufacturing
    Sincere service, excellence

  • Our Work Beliefs

    Each does his own job, results oriented, efficiency first

  • Our Environmental Policy

    Comply with laws and regulations, safe production, energy saving and consumption reduction, prevention

  • SERVE THE DEVELOPMENT OF ENTERPRISES AND TALENTS

    The company is people-oriented, promotes the comprehensive and harmonious development of people and enterprises, attaches importance to the growth demands of talents, implements a dual-track career development channel, improves the performance-oriented assessment system, establishes a market-oriented competitive salary and welfare system, provides targeted vocational training, improves the competitive and dynamic selection and appointment system, and strives to select and use good people, so as to make the best use of people and talents.

  • OPEN PLATFORM

    As an "open" platform, the company fully mobilizes the enthusiasm and creativity of all stakeholders, gathers various resources, integrates resources and enhances value, maximizes the company's economic benefits, and achieves harmony and win-win results among shareholders, employees and external partners.

  • TWO TYPES OF CORE TALENT TEAM

    With middle and senior management talents and professional and technical talents as the backbone, the company adopts the combination of internal training and external recruitment to explore, recommend and select outstanding talents urgently needed for the company's development through multiple channels, and creates an excellent talent team with rich practical experience and young, passionate and full of vitality equipped with reasonable, enterprising, pioneering and innovative.

  • THREE CORE MANAGEMENT MECHANISMS

    The three management mechanisms of competitive selection, assessment and incentive, training and development are the magic weapon for the company to build an excellent talent team

    COMPETITIVE SELECTION

    Optimize and improve the means of talent selection and evaluation, continuously enhance the sense of crisis and competition of employees through competitive recruitment and reserve talent selection, "give motivation to the enterprising, give pressure to the incumbent" to make outstanding talents stand out, and always maintain the strong combat effectiveness and vitality of the workforce.

    ASSESSMENT INCENTIVES

    For employees at different levels, establish personalized, targeted and practical assessment and incentive programs, objectively and accurately evaluate the work performance of employees, emphasize that performance appraisal and motivation are closely linked, and employees participate in sharing the results of enterprise development, constantly stimulate employees' work potential, and mobilize employees' work passion.

    TRAINING DEVELOPMENT

    The company attaches great importance to the continuous value-added of human capital, and provides rich and personalized training and learning opportunities for all types of employees at all levels through practical simulation, case discussion, interactive teaching, job rotation, internship practice, team sharing, internal lecturers and other ways, and continuously improves the knowledge, skills and quality of employees in various professional fields.

DEVELOPMENT HISTORY

2016

In July 2016, Shandong Furui Optical Technology Co., Ltd., formerly known as Beijing Lanli Technology Co., Ltd., was established to preliminarily prepare and develop new LiDAR and all solid-state lasers.

2017

① In January 2017, Shandong Furui Optical Technology Co., Ltd. was officially registered and established in Weifang, Shandong.

② In July 2017, the People's Government of Weifang City and Shandong Furui Optical Technology Co., Ltd. officially signed the project of the LiDAR Industrial Park.

2018

① In May 2018, Shandong Furui Optics Beijing Branch was established

② In June 2018, the first batch of selected projects for the major project library of new and old kinetic energy conversion in Shandong Province

2019

① In January 2019, it passed the certification of IS09001 quality management system and ISO14001 environmental management system. And establish a marketing center in Beijing, with sales centers in three regions: North China, East China, and South China in Beijing, Shanghai, and Shenzhen

② In August 2019, the Type 51 LiDAR was launched, and the LiDAR process line officially entered the trial production stage, taking the lead in achieving the transition from prototype to mass production

2020

① In October 2020, the R1 series high-precision LiDAR began mass production

② The C1 series LiDAR has started mass production, with products applied in the fields of transportation and security, while also entering the AGV/AMR and service robot markets

③ In December 2020, the H1 series LiDAR began mass production, covering the entire industry. At the same time, all products have successively passed FDA, CE, CB, FCC, UL and other certifications

2021

① In April 2021, Shandong Furui Optics Wuhan Branch was established

② In December 2021, recognized as a "high-tech enterprise" in Shandong Province

2022

① In January 2022, complete the A-round financing

② In February 2022, the R2 series high-precision LiDAR was successfully developed and mass-produced in April of the same year

③ In June 2022, the number of cooperative clients exceeded 50

2023

Complete the transformation of digital intelligence, improve the competitiveness and market share of the enterprise.

2024

Perceiving the World Leading Change

2016
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2019
2020
2021
2022
2023
2024